, chief cloud officer at Concerto Cloud Services, a managed cloud provider based in Tampa, Fla., suggested an unwillingness to commit fully to the cloud could be the culprit.
"Companies are trying to … have a foot on both shores and not getting in the boat and going across the river," he said. "What they are trying to do, I think, is provide a small subset of services in the cloud, enough to give it lip service. What they really need to do is go all-in to see growth."
Concerto, which spun out of Tribridge, a value-added reseller and MSP, made the leap to cloud in 2011. "At the time, people were debating whether it was going to become a prevalent deployment model in the future or whether it was a fad," Pierce recalled.
The company, however, moved 100% into the cloud services market, offering a mix of services including cloud consulting, managed private clouds and hybrid cloud integration. The company's traditional business had been growing in the high teens, but the company has been expanding at a compound annual growth rate of around 80% since its cloud transition.