Posts categorized as Channel Partners

  • Three Key Resolutions for the Cloud in 2016

    Three Key Resolutions for the Cloud in 2016
    Most of us are thinking about what we’re going to change, evolve and make better for next year: a new diet plan, exercise choices or a commitment to read more books.  The move to a new calendar year represents a time to reflect and focus on some new resolutions. The world of cloud accelerated at a fast rate in 2015.  Subscription and consumption types of models have become pretty standard choices across technology applications.  Everywhere...
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  • The Off-Premise Revolution: Tech Leaders Prepare for a Cloud-Heavy 2015

    The Off-Premise Revolution: Tech Leaders Prepare for a Cloud-Heavy 2015
    It's that time of year again - evaluative roundups, reviews and predictive forecasts fall upon the IT sector like snowflakes on a quiet country plain. With 2015 upon us, business leaders across sectors are eagerly awaiting what top analysts are envisioning for the next 12 months with regard to developments in the tech department, primarily the direction of big-ticket trends such as cloud computing. Cloud Tech recently pointed to Forrester's "Predictions 2015: The Days of Fighting...
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  • Ensure Your Customers' Success with Five Cloud Transformation Principles - Part One: Financial Considerations

    Ensure Your Customers' Success with Five Cloud Transformation Principles - Part One: Financial Considerations
    Cloud-based solutions for all aspects of business are here to stay, and these days they influence how end users are evaluating, choosing and implementing their corporate IT strategy. Solution providers, ISVs, and VARs are as important as ever and must stay current, adopt new technology early and be fully supported to retain their reputation as trusted advisors. The shift to the cloud has created new opportunities for solution providers and is enticing many to invest...
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  • Ensure Your Customers' Success with Five Cloud Transformation Principles - Part Two: Developing a “Cloud-First” Sales Model

    Ensure Your Customers' Success with Five Cloud Transformation Principles - Part Two: Developing a “Cloud-First” Sales Model
    Part one of this article series discussed the financial considerations that could positively impact a solution provider's business when moving to a cloud model. Part two of the series will address the strategies needed to sell a "cloud first" model. IDC predicts that 70 percent of CIOs will embrace a "cloud first" strategy in 2016. It is more important now than ever to align the sales organization with cloud at the core.  The advantages...
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  • Ensure Your Customers' Success with Five Cloud Transformation Principles - Part Three: Marketing Approach

    Ensure Your Customers' Success with Five Cloud Transformation Principles - Part Three: Marketing Approach
    The first two articles in this series covered the financial considerations of migrating to a cloud model as well as what channel partners should consider when selling cloud solutions. Part three of the series will address how marketing has changed and identify best practices to maximize the benefits of a good strategy. What has changed and why won't the current marketing strategy work for a cloud-first model? It's simple. Marketers today distribute more content...
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